There’s a good reason that many companies have SEO experts on their team and spend resources and money on using the tactic in marketing activities - it works!

Let’s look at four of the biggest benefits of using SEO and its impact on web traffic and leads.

One of the most important functions of SEO is to increase your visibility, which means making it easier for prospects to find you when they search for earnstark something you have to offer. Visibility is directly related to your ranking.

The higher you rank on a search engine result page (SERP), the more likely prospects will see you and click through to your site, so it’s key to increase your organic page ranking.

For example, we recently updated a top performing blog on influencer statistics that had slipped down the rankings. By updating the content with new information and statistics, the blog now takes the top spot on Google.

Increased web traffic is one of the main goals of SEO. Consider this for a moment: the #1 organic result on Google search is 10x more likely to receive a click compared to a page in the #10 spot, according to Backlinko.

So, the further you move up the ranking, the more web traffic you will get.

The golden grail for many marketers is the ‘Featured Snippet’ which is often referred to as position #0 as it appears above the first ranked URL. This is usually content taken from a blog or landing page that answers a question people are searching for.

If you manage to get a Featured Snippet you should give your organic click-through rate a huge boost. The key thing is to provide a solution through content that Google sees as useful enough to feature as a Featured Snippet.

If you want more people to find your website through a search engine, use SEO practices to rank among the top five positions, and ideally number one.